Brief History on Smile Property Group

Smile Property Group was started in 2006 by Dries Cronje in collaboration with his team of experienced professionals and team members. Through years of operation the group has continuously strived for success in every sphere of their business operations, helping them develop into a leading real estate & property rental organisation.


Our Vision

Build relationships. Empower & Support. Innovate.

To build honest, strong relationships with our clients, staff and agents. Smile Property Group’s vision is to nurture a win win situation between, and create long-term benefits for our agents and ourselves, through innovation, support, and empowerment.


Our Mission

Smile Property Group’s mission statement is simple and is summed up in our slogan:

“Building Relationships..”

Our mission is to be recognised as leaders in the South African real estate industry, who are known for exercising competence & efficiency, but above all putting client relationships first.


Core Values/Business Philosophy

The success of our businesses is determined by upholding and practicing the following values.

  • Building Relationships
    Maintaining strong and honest relationships with staff and clients alike, is something that Smile’s principal owner Dries Cronje, values above all else as a prerequisite to success in the work and business environment.

  • Empowerment
    To afford staff and agents the very best chance of success, by providing them with the knowledge and support necessary to do so.

  • Honest, win-win business dealings
    Treating every client and agent as an individual that has specific needs, and meeting those needs in an honest and mutually beneficial way.

  • Hard Work
    Being committed to working as hard, consistently, for the benefit of our clients, ourselves and each other.

  • Competence
    Being committed to applying and sharing industry know-how developed through both everyday experience and formal training, in an effort to better service our clients and each other.

  • Efficiency
    When serving our clients and each other, we aim to waste as little time and effort as when managing our own personal lives and responsibilities.

Smile Property core values


Our Services

Smile Property Group is a real Estate Agency specialising in residential property rentals and sales and is registered with the EAAB (Estate Agency Affairs Board). We comply with EAAB requirements and as such our agents are required to be qualified with the EAAB and to have a Further Education and Training Certificate: Real Estate NQF 4 or 5 Qualification, and be in possession of a valid Fidelity Fund Certificate. You can view each agents Privy Seal qualification under the agent profile.


Our services include residential property rentals & management, sales and investments.


Sales  - Reasons to choose Smile Property Group to facilitate the sale of your property:

  • All Smile Property Group agents have extensive experience in their chosen area, and are qualified to advise and assist you in the sale of your residential property. Coupled with excellent administrative support from our office, you can rest assured that you will be in safe hands from the very beginning through to the final registration of your property.

  • Unlike many agencies, our estate agents are not forced to write above a certain percentage of commission on the sale of properties. This means that our agents will always be able to negotiate the best possible price on your behalf.

  • Your property sale information will be shared with our database of investors, giving it the best chance of being sold from day one.

  • We will maintain constant communication with the Seller during the marketing period.

  • We will endeavour to protect your privacy and personal information. 

  • Smile Property Group will strive to sell your property within the mandate period, by marketing your property listing on a plethora of digital platforms, thus ensuring maximum exposure for the property listing.

  • We will advertise your property listing on our own website, and all major property websites including Property24, Private Property, MyProperty, Immo Africa and more. Furthermore your property listing will be shared on all of Smile Property Group’s social media platforms including Facebook, Twitter, and others.

WE WILL ADVERTISE YOUR PROPERTY LISTING

On our website and all of Smile Property Group's major Social Media Platforms, as well as all major property listing websites including Property24, Private Property, My Property, Immo Africa, Price Check, and more.

Rentals - Reasons to choose Smile Property Group to manage the rental of your property:

  • Smile Property Group has extensive experience in managing the rental and maintenance of residential properties, some of which have been on their books for over a decade.

  • They pride themselves in managing all units as their own, and have a deep passion for the business and the property industry as a whole.

  • Smile Property Group will strive to find a suitable tenant for your rental property before the move in date, by marketing your property listing on a plethora of digital platforms, thus ensuring maximum exposure for the property listing.

  • We will advertise your property listing on our own website, and all major property websites including Property24, Private Property, MyProperty, Immo Africa and more. Furthermore your property listing will be shared on all of Smile Property Group’s social media platforms including Facebook, Twitter, and others.

WE WILL ADVERTISE YOUR PROPERTY LISTING

On our website and all of Smile Property Group's major Social Media Platforms, as well as all major property listing websites including Property24, Private Property, My Property, Immo Africa, Price Check, and more.

Here are some of the responsibilities and rental services we offer to property owners.

  • SPG head office will do efficient credit checks to find accredited clients who have a good record and that will look after the owners valued property.

  • SPG head office will draw up a contract in line with current estate agency affairs board, consumer protection, and rentals acts.

  • SPG head office will assist clients to transfer utility bills into their name. In instances where it is in the owners’ name, SPG will collect a deposit and keep it in the firm's trust account.

  • SPG head office will receive and invest the client's deposit in the company's trust account, in an interest bearing TPFA account at standard bank.

  • SPG head office will collect rental monies from tenants and make payment to the property owners.

  • SPG head office will, on request, provide statements to property owners.

  • SPG head office will make sure that tenants receive the latest HOA rules, body corporate rules where applicable.

  • SPG head office will assist tenants in applying for permission to keep pets on their property, where necessary.

  • SPG head office will complete joint entry and exit inspections(which will include photos)with clients, ensuring that clients sign off on both inspection lists.

  • In the event that a case has to go to court for any reason SPG has specialist attorneys that assist with this.

  • SPG also facilitates with any necessary maintenance of properties.


In addition to this, Smile Property Group will also do contract renewals, send out statements, facilitate with maintenance issues, and with the help of attorneys will handle the collection of outstanding rent and facilitate with evictions where necessary.



Alliances & Partners

  • Attorney - Etienne Bedeker Attorneys

  • Bond Originator: Uber Bond Origionators (Sheugnette  Scheepers)


Join Us / Business Opportunities

Entrepreneurs & Estate Agents, find out how to get started in the property business in South Africa with no capital outlay, and with no NQF5 required.

  • Up to 100% sales commission

  • No desk fees

  • No legal responsibilities

  • Build your own rentals book

  • All admin gets done for you (yes all)

  • No HR responsibilities

  • No area restrictions

  • No penalty’s

  • Extensive marketing done for you

  • Free In House Training

Choose from 3 different options, designed to give everyone the best chance of making a success in the South African real estate industry, regardless of your previous experience.

FIND OUT MORE